I created two types of labels for three distinct celebrations: a day out with friends, a special weekend, and a congratulatory party. These labels offer versatility, enabling global employees to choose based on each country's perception of these occasions. This approach empowers Ballantine's offices to craft customised labels, celebrating cultural differences and diverse perspectives while infusing them with the concept of rising energy. In collaboration with Pearlfisher, we ensured adaptability and effective communication of these cultural nuances.
Behind the work
I have designed two types of labels that both provide clarity in visualising the escalation of energy across three types of celebrations: a day out with friends, a special weekend, and a congratulatory party. 1. Sound Wave Label: The first label is dedicated to conveying the celebratory atmosphere through the beauty of sound waves. This captures the auditory essence of the festivities, highlighting the role of music in these joyful moments.
2. Facial Expression Label: The second label focuses on capturing the diverse moods and emotions expressed during celebrations through facial expressions. It aims to convey the emotional depth and excitement that accompanies different types of festivities.
