Gilead: Going Beyond The Undetectable' festival aimed to shift physicians' focus from achieving an undetectable viral load to prioritizing the long-term health of people with HIV. The event, attended by 427 delegates from 40+ countries, encouraged learning, debate, and collaboration on HIV's future, in partnership with a scientific committee of 20 experts at DDB Worldwide.
Behind the work
I played with the HIV logo shape and Gilead's core values represented by four straplines, duplicating and rotating the logo square for a dynamic touch. Flashy colors were used to highlight scientific discoveries. Abstract human elements like hands and legs added a human touch, and landscape photography echoed the theme of a 'fully lived' life. German DIN Condensed font lent trustworthiness, tying into Germany's reputation for precision.
