Rebranding challenge: How to revamp a casino's image? We were tasked with creating a more youthful, dynamic, and multicultural brand identity. Our work spanned print and web design, campaigns, photoshoot art direction, and the redesign of iconic game machines. We also transformed 14 Holland Casino locations, handling various aspects from posters to complete refurbishments. I oversaw the design for Holland Casino Eindhoven.
We modernized the logo and introduced a colorful, logo-inspired pattern for our communication.
This playful pattern reflects the excitement of gaming. We aimed to rejuvenate the casinos, making them inviting for young adults to enjoy with friends, offering not just gaming but also wine, conversation, and live concerts in creative surroundings. I worked with a team of four graphic designers led by Frank O. Born, Director of Sinot Branding and Design.
