There’s a natural rhythm, a musicality, to every baby’s feeding. Philips Avent Bottle is designed to allow babies to feed at their own pace. That's why we invited parents and their babies to participate in a unique musical experience. The distinctive feeding rhythm of each baby will serve as the foundation for a different piece of music. The design of the colorful, rhythmic sound wave, accompanied by typography, adds a playful element to the film, enhancing the strapline and providing a distinctive look that unifies all collateral, from the film to digital assets. The chosen colors align with the product packaging. I led the global campaign overseeing the design team and the campaign's various aspects mainly related to design and photography, from concept to production. Work done with TBWA/Neboko.
Behind the work
Design Idea
Sketches
Photoshoot
Animation tests