Spatial and magazine design for Nike's Olympic Games sponsorship. Six Italian designers showcased five iconic Nike products at the 'Nike 1960' Pop-Up store in Rome. We crafted canvas installations and collaborated on a Puzzle Magazine with Fefè Visual Magazine.
At Rome's 'Belli Theatre,' we hosted a two-month event featuring concerts, lectures, and a Nike ID custom shoe shop. To enhance the space, we created versatile canvas installations that highlighted different Nike icons' unique qualities, such as wood for Dunk, metal for Airforce 1, and paper for Air Max 90. These handcrafted pieces were complemented by illustrations used in a puzzle magazine that described the event, inviting visitors to complete puzzles to unveil photos of the canvas and Nike product illustrations.
Leaflet
Backstage
Work made in collaboration with Guido Vitabile, Giulia Finocchi, Corrado Grilli, Umberto Cignoni, Umberto Putzolu, and directed by Luigi Vernieri.