EuroMillions plays a key role in Camelot's weekly £36 million donation to Good Causes in the UK. I led the design for the 'Nicer problems to have' campaign at AMV BBDO, applying the campaign's look across press, retail, OOH, digital, and web. The campaign centers on five millionaires winning a luxurious island holiday for themselves and eight friends, posing the question: 'Who will they take?
